Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
Year of publication: |
2024
|
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Authors: | García-Rodríguez, Francisco J. ; Gutiérrez-Taño, Desiderio |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 223-245
|
Subject: | Higher Education Institutions | Loyalty | Market Orientation | Reputation | Satisfaction | Stakeholders | Hochschule | Higher education institution | Stakeholder | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
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