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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
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ECONIS (ZBW)
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1
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
2
Social media engagement and Chinese international
student
recruitment
: understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
3
A comparative study of international recruitment : tensions and opportunities in institutional recruitment practice
James-MacEachern, Melissa
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10011944583
Saved in:
4
High on emotion! : perceived value : influencing decision-making processes at international
student
recruitment
trade shows
Gottlieb, Udo Rainer
;
Beatson, Amanda
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
Saved in:
5
A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Gai, Lili
;
Xu, Chunhao
;
Pelton, Lou E.
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011618647
Saved in:
6
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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