A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Year of publication: |
2016
|
---|---|
Authors: | Gai, Lili ; Xu, Chunhao ; Pelton, Lou E. |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 26.2016, 2, p. 181-198
|
Subject: | University marketing | virtual consumer community | decision-making process | institutional branding | emerging markets | international student recruitment | Hochschule | Higher education institution | Markenführung | Brand management | Studierende | Students | Schwellenländer | Emerging economies | Entscheidung | Decision | Internationales Marketing | International marketing |
-
Royo-Vela, Marcelo, (2016)
-
McLeay, Fraser, (2020)
-
Brand name and customers' intention
Harwani, Yuli, (2018)
- More ...
-
Corporate teamwork culture and management earnings forecast quality
Tang, Wenye, (2023)
-
Alcohol and college students : reasons, realization and intention to quit
Paswan, Audhesh K., (2015)
-
Gai, Lili, (2014)
- More ...