//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing"
~subject:"Online retailing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Relationship marketing
Internet marketing
66
Online-Marketing
66
Consumer behaviour
54
Konsumentenverhalten
54
Werbung
35
Advertising
33
Social Web
29
Social web
29
Advertising effects
28
Werbewirkung
28
Beziehungsmarketing
21
Einzelhandel
21
Retail trade
21
Online-Handel
20
Brand management
18
Markenführung
18
Brand image
14
Markenimage
14
Viral marketing
14
Virales Marketing
14
Marketing management
13
Marketingmanagement
13
E-commerce
10
Electronic Commerce
10
Distribution channel
9
Vertriebsweg
9
International marketing
8
Internationales Marketing
8
Brand
6
Internet
6
Sales promotion
6
Search engine
6
Suchmaschine
6
Verkaufsförderung
6
advertising
6
social media
6
Celebrity endorsement
5
Celebrity-Werbung
5
more ...
less ...
Online availability
All
Undetermined
30
Free
1
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Language
All
English
36
Author
All
Jin, Liyin
2
Abid, Aman
1
Agrebi, Meriem
1
Ailawadi, Kusum L.
1
Alexander, Matthew
1
Alhoqail, Saad
1
Anderl, Eva
1
Andras, Trina Larsen
1
Angell, Robert J.
1
Azar, Salim L.
1
Azer, Jaylan
1
Baier, Daniel
1
Batra, Rajeev
1
Beauchamp, J. P.
1
Biswas, Abhijit
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Castro, Ana
1
Chen, Ming-Chih
1
Cho, Hyun Young
1
Chou, En-Yi
1
Cocker, Hayley
1
Dampérat, Maud
1
Daunt, Kate L.
1
Deng, Jing
1
Donthu, Naveen
1
Fang, Eric
1
Fernandes, Teresa
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gauri, Dinesh K.
1
Goodstein, Ronald Charles
1
Grewal, Dhruv
1
Gustafsson, Anders
1
Haque, Mehruba
1
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing
Journal of business research : JBR
134
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
41
International journal of hospitality management
37
Journal of management information systems : JMIS
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
Information systems research : ISR
33
Journal of internet commerce
33
The journal of product & brand management
30
Electronic commerce research
28
Journal of marketing communications
27
SpringerLink / Bücher
27
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of international marketing
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic commerce : IJEC
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of business information systems : IJBIS
17
Business horizons
16
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
4
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
5
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
6
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
7
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
8
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
9
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
10
Impact of website visual design on user experience and website evaluation : the sequential mediating roles of usability and pleasure
Jongmans, Eline
;
Jeannot, Florence
;
Liang, Lan
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2078-2113
Persistent link: https://www.econbiz.de/10014234289
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->