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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Corporate social responsibility"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Corporate social responsibility
Consumer behaviour
464
Konsumentenverhalten
464
Einzelhandel
122
Retail trade
122
Beziehungsmarketing
75
Relationship marketing
75
Brand management
65
Markenführung
65
Markenimage
57
Online retailing
56
Online-Handel
56
Social Web
44
Social web
44
Brand
42
Markenartikel
42
Food retailing
36
Lebensmitteleinzelhandel
36
Customer satisfaction
34
Kundenzufriedenheit
34
Internet marketing
32
Online-Marketing
32
Emotion
28
E-commerce
26
Electronic Commerce
26
Ladengestaltung
26
Store design
26
Textile distribution
21
Textilhandel
21
Dienstleistungsqualität
20
Service quality
20
Corporate Social Responsibility
19
Distribution channel
19
Vertriebsweg
19
Fashion
18
Mode
18
Viral marketing
18
Virales Marketing
18
Handelsmarke
16
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73
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English
73
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Gabrielli, Veronica
2
Mathur, Manisha
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Aichner, Thomas
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Alić, Adi
1
Alm, Karin
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Arnaout, Jean-Paul
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Arruda Filho, Emílio José Montero
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1
Bontour, Anne
1
Boon Liat Cheng
1
Brace-Govan, Jan
1
Brandão, Amélia Maria Pinto da Cunha
1
Bunjun, Benita
1
Calvo-Porral, Cristina
1
Carrillat, François A.
1
Caryn Kar Yan Ng
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
426
Journal of retailing and consumer services
251
The journal of product & brand management
247
The journal of brand management : an international journal
227
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
96
Journal of business ethics : JOBE
94
Journal of marketing communications
93
International journal of hospitality management
87
European journal of marketing : EJM
83
Journal of international consumer marketing
72
The journal of consumer marketing
66
Marketing intelligence & planning
64
International journal of consumer studies
61
Cogent business & management
58
Journal of global marketing
57
Journal of strategic marketing
56
International marketing review
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
52
Journal of fashion marketing and management
51
Journal of marketing
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of promotion management : innovations in planning and applied research
45
International journal of advertising : the review of marketing communications
44
Journal of travel and tourism marketing
44
Journal of marketing management : MM
43
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of promotion management : JPM
40
Corporate social responsibility and environmental management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of hospitality marketing & management
36
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
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ECONIS (ZBW)
73
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1
Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Rayne, Daniel
;
Pervan, Simon
;
McDonald, Heath
;
Leckie, …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 45-71
Persistent link: https://www.econbiz.de/10014549717
Saved in:
2
Heroes and villains : children's stories of Eco-school learning as a scalar social site for sustainability practice
Ritch, Elaine L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 521-549
Persistent link: https://www.econbiz.de/10014321524
Saved in:
3
Sustainability ambassadorship : the role of the store manager in development of in-store sustainability communication
Alm, Karin
;
Hultman, Jens
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10014558961
Saved in:
4
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
Saved in:
5
A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief : a moderating role of health consciousness
Luan, Chi-Cheng
;
Hoa Pham Thi
;
Ulysses, Nellie
- In:
The international review of retail, distribution and …
34
(
2024
)
3
,
pp. 285-309
Persistent link: https://www.econbiz.de/10014559034
Saved in:
6
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
7
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
8
The impact of CSR and corporate ability on purchase intention in e-commerce websites : an examination across genders
Malekian, Amir Reza
;
Jabarzadeh, Younis
;
Fazlzadeh, Alireza
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 415-440
Persistent link: https://www.econbiz.de/10014333680
Saved in:
9
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
10
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
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