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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Supplier relationship management"
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Marketingtheorie
Supplier relationship management
Marketing management
29
Marketingmanagement
29
Brand management
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Markenführung
10
Marketing
10
Consumer behaviour
8
Konsumentenverhalten
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Beziehungsmarketing
7
Relationship marketing
7
Brand image
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Gender
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marketing management
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Brand
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Firm performance
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brand equity
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marketing strategy
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Anh Dung Vu
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Baker, Michael John
1
Godfrey, Richard
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Higgins, Matthew
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Leoni, Luna
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Mingione, Michela
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Tadajewski, Mark
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Thi Bich Hanh Tran
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
38
Journal of business research : JBR
22
Journal of marketing management : MM
17
SpringerLink / Bücher
17
Lehrbuch
16
Journal of business-to-business marketing
14
Journal of strategic marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of the Academy of Marketing Science
10
Legends in marketing
10
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
7
Marketing theory and applications
7
McGraw-Hill/Irwin series in marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of production economics
5
Marketing intelligence & planning
5
Zeszyty naukowe
5
Berichte aus der Betriebswirtschaft
4
Marketing : ZFP ; journal of research and management
4
Technischer Vertrieb
4
Amfiteatru economic : an economic and business research periodical
3
Australasian marketing journal
3
Business horizons
3
Business-to-Business-Marketing
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developing digital marketing : relationship perspectives
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
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ECONIS (ZBW)
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Marketing strategy and the hunt for era V
Godfrey, Richard
;
Higgins, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 867-887
Persistent link: https://www.econbiz.de/10012292960
Saved in:
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