Marketing strategy and the hunt for era V
Richard Godfrey and Matthew Higgins
| Year of publication: |
2020
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|---|---|
| Authors: | Godfrey, Richard ; Higgins, Matthew |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 9/10, p. 867-887
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| Subject: | Critical marketing studies | discourse | marketing strategy | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1747521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292960