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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand management"
~subject:"Firmenimage"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Brand management
Firmenimage
Retail trade
Markenführung
58
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
43
Markenimage
43
Brand
31
Markenartikel
31
Social Web
17
Social web
17
Beziehungsmarketing
10
Internet marketing
10
Marketing management
10
Marketingmanagement
10
Online-Marketing
10
Relationship marketing
10
social media
8
Advertising effects
6
Brand loyalty
6
Markentreue
6
Werbewirkung
6
brand equity
6
brand loyalty
6
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
branding
4
Brand architecture
3
Confidence
3
Corporate culture
3
Luxury goods
3
Luxusgüter
3
Markenarchitektur
3
Personality psychology
3
Persönlichkeitspsychologie
3
Unternehmenskultur
3
Vertrauen
3
marketing management
3
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Undetermined
55
Free
4
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Article
58
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
59
Aufsatzsammlung
1
Language
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English
59
Author
All
Anaya-Sánchez, Rafael
2
Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
Martínez-López, Francisco J.
2
Mingione, Michela
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Schmidt, Holger J.
2
Abid-Dupont, Marie-Aude
1
Abratt, Russell
1
Akdevelioglu, Duygu
1
Arnould, Eric J.
1
Aronsson, Lars
1
Ashman, Rachel
1
Azar, Salim L.
1
Azevedo, António
1
Badot, Olivier
1
Baghi, Ilaria
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Belk, Russell W.
1
Beresford, Paul
1
Berger-Remy, Fabienne
1
Bergianti, Francesca
1
Björner, Emma
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Brown, Stephen
1
Bunjun, Benita
1
Calantone, Roger J.
1
Campos, Roberta Dias
1
Castro, Ana
1
Chaney, Damien
1
Chen, Pei-Chi
1
Chou, En-Yi
1
Clark, Moira
1
Costa, Cláudia
1
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Published in...
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
614
The journal of brand management : an international journal
568
The journal of product & brand management
389
Journal of retailing and consumer services
311
European journal of marketing : EJM
129
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
110
Asia Pacific journal of marketing and logistics
107
Journal of strategic marketing
107
Journal of marketing communications
106
International journal of hospitality management
105
Marketing intelligence & planning
105
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
93
Journal of marketing
84
Journal of the Academy of Marketing Science
78
Journal of promotion management : innovations in planning and applied research
72
Marketing letters : a journal of research in marketing
71
Journal of promotion management : JPM
68
International journal of advertising : the review of marketing communications
67
Journal of fashion marketing and management
67
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising research
66
Journal of international consumer marketing
66
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
63
Cogent business & management
62
Qualitative market research : an international journal
61
Journal of travel and tourism marketing
59
Journal of global marketing
57
The journal of consumer marketing
57
International journal of contemporary hospitality management
56
Journal of marketing research : JMR
55
Journal of retailing
55
International journal of retail & distribution management
54
The marketing review
53
Business horizons
52
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All
ECONIS (ZBW)
59
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59
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
4
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
7
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
8
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
9
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
10
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
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