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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"EU-Staaten"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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EU-Staaten
Konsumentenverhalten
Social Web
57
Social web
57
Consumer behaviour
45
Internet marketing
33
Online-Marketing
33
social media
20
Brand management
19
Markenführung
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
15
Markenimage
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Markenartikel
9
Viral marketing
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Customer integration
8
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Online retailing
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Online-Handel
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brand loyalty
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consumer engagement
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Article
45
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Aufsatz in Zeitschrift
Article in journal
45
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English
45
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Agrebi, Meriem
1
Akareem, Husain Salilul
1
Akdevelioglu, Duygu
1
Alamanos, Eleftherios
1
Alexander, Matthew
1
Armstrong, Christine
1
Avis, Mark
1
Azar, Salim L.
1
Azer, Jaylan
1
Barès, Franck
1
Belk, Russell W.
1
Bogomolova, Svetlana
1
Brace-Govan, Jan
1
Brady, Mairead
1
Brennan, Stacey
1
Bunjun, Benita
1
Castro, Ana
1
Chaney, Damien
1
Chen, Li
1
Chen, Ming-Chih
1
Chen, Yiwen
1
Chou, En-Yi
1
Claffey, Ethel
1
Coote, Len
1
Cova, Bernard
1
D'Alessandro, Steven
1
Dampérat, Maud
1
De Backer, Charlotte J. S.
1
Demsar, Vlad
1
Dunn, Katherine
1
Fernandes, Teresa
1
Giles, David
1
Grimm, Pamela E.
1
Hammedi, Wafa
1
Hansen, Sean
1
Haque, Mehruba
1
Harness, David
1
Helme-Guizon, Agnès
1
Hesse, Andreas
1
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Technological forecasting & social change : an international journal
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Kom / Kommission der Europäischen Gemeinschaften
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Intereconomics : review of European economic policy
80
Journal of internet commerce
74
Climate policy
70
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Journal of world trade : law, economic policy, public policy
64
Tourism management : research, policies, practice
63
The journal of product & brand management
61
Journal of travel and tourism marketing
60
International journal of consumer studies
59
The journal of world investment & trade : law, economics, politics
58
Journal of marketing communications
56
Energy economics
55
Journal of promotion management : innovations in planning and applied research
55
Journal of common market studies : JCMS
54
International journal of hospitality management
53
Electronic commerce research
51
International journal of advertising : the review of marketing communications
51
International journal of business information systems : IJBIS
48
Cogent business & management
47
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
46
International journal of electronic commerce : IJEC
46
The journal of brand management : an international journal
46
Information systems research : ISR
45
Journal of management information systems : JMIS
45
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Telecommunications policy : the international journal of digital economy, data sciences and new media
43
Journal of hospitality marketing & management
42
The world economy : the leading journal on international economic relations
42
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ECONIS (ZBW)
45
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1
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
2
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
3
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
4
Everyday activism : an AI-assisted netnography of a digital consumer movement
Kozinets, Robert V.
;
Seraj-Aksit, Mina
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014549764
Saved in:
5
Social media influencer endorsement : the conditional effects of product attribute description in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
Saved in:
6
Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang
;
Zhao, Zhijie
;
Wang, Jiaying
;
Qiu, Zeguo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
Saved in:
7
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
8
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
9
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
10
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
Saved in:
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