Towards an understanding of meme marketing : conceptualisation and empirical evidence
Ali Razzaq, Wei Shao and Sara Quach
| Year of publication: |
2023
|
|---|---|
| Authors: | Razzaq, Ali ; Shao, Wei ; Quach, Sara |
| Subject: | contextual knowledge | customer engagement | internet memes | Meme marketing | speech act theory | theory of consumption values | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Internet |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2158906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321538