//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Investitionsgütermarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Investitionsgütermarketing
Konsumentenverhalten
B-to-B-Marketing
4
Business-to-business marketing
4
Beziehungsmarketing
2
Customer integration
2
Kundenintegration
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
B2B
1
B2B marketing
1
B2C
1
Betriebliche Wertschöpfung
1
Brand architecture
1
Brand management
1
Building marketing capabilities
1
Capability approach
1
Capability-Ansatz
1
Capitalism
1
Competitive advantage
1
Consumer behaviour
1
Customer engagement
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Immaterielle Werte
1
Intangible assets
1
Kapitalismus
1
Markenarchitektur
1
Markenführung
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Nanotechnologie
1
Nanotechnology
1
Religion
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Selling
1
Stakeholder
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Handbook
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Holopainen, Jani
1
Mattila, Osmo
1
Parvinen, Petri
1
Pöyry, Essi
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
25
Journal of business research : JBR
12
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Asia Pacific business review
1
Business strategy and the environment
1
Cogent business & management
1
Engineering online library
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of modelling in management
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->