Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Essi Pöyry, Petri Parvinen, Osmo Mattila and Jani Holopainen
| Year of publication: |
2020
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|---|---|
| Authors: | Pöyry, Essi ; Parvinen, Petri ; Mattila, Osmo ; Holopainen, Jani |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 3/4, p. 334-360
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| Subject: | business-to-business | Customer engagement | marketing technology | objects of engagement | virtual reality | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1736603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249033