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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Luxury goods
Social web
Brand management
58
Markenführung
58
Brand image
39
Markenimage
39
Consumer behaviour
38
Konsumentenverhalten
38
Brand
29
Markenartikel
29
Social Web
16
Beziehungsmarketing
10
Internet marketing
10
Marketing management
10
Marketingmanagement
10
Online-Marketing
10
Relationship marketing
10
social media
8
Advertising effects
6
Brand loyalty
6
Markentreue
6
Werbewirkung
6
brand equity
6
brand loyalty
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Celebrity endorsement
4
Celebrity-Werbung
4
branding
4
Brand architecture
3
City marketing
3
Confidence
3
Corporate culture
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Markenarchitektur
3
Narrative Methode
3
Narrative method
3
Personality psychology
3
Persönlichkeitspsychologie
3
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17
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1
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18
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Aufsatz in Zeitschrift
Case study
Working Paper
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18
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English
18
Author
All
Akdevelioglu, Duygu
1
Arnould, Eric J.
1
Azar, Salim L.
1
Barès, Franck
1
Belk, Russell W.
1
Bogomolova, Svetlana
1
Brace-Govan, Jan
1
Bunjun, Benita
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Castro, Ana
1
Chou, En-Yi
1
Cova, Bernard
1
Demsar, Vlad
1
Dion, Delphine
1
Fernandes, Teresa
1
Grimm, Pamela E.
1
Hansen, Sean
1
Helme-Guizon, Agnès
1
Hesse, Andreas
1
Humayun, Mariam
1
Jack, Gavin
1
Johnson, Jennifer Wiggins
1
Kuchmaner, Christina A.
1
Lee, Daisy
1
Lettice, Fiona
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Nadeau, John
1
Nascimento, Thaysa Costa do
1
Nemani, Anicet
1
Ng, Peggy M. L.
1
Niederle, Franziska
1
O'Rourke, Anne-Maree
1
Plourde, Catherine
1
Rutter, Richard
1
Sands, Sean
1
Scholz, Joachim
1
Schön, Laura
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
165
The journal of brand management : an international journal
103
The journal of product & brand management
81
Journal of retailing and consumer services
76
International journal of internet marketing and advertising : IJIMA
48
Journal of fashion marketing and management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
25
Journal of marketing management : MM
25
Business horizons
22
Asia Pacific journal of marketing and logistics
20
Journal of global fashion marketing : JGfM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Psychology & marketing
20
Marketing intelligence & planning
19
Tourism management : research, policies, practice
19
Journal of internet commerce
17
Journal of marketing
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
International journal of hospitality management
15
Journal of international consumer marketing
15
International journal of consumer studies
14
The IUP journal of brand management : IJBRM
14
European journal of marketing
13
Marketing theory
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of contemporary hospitality management
12
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of retail & distribution management
11
International marketing review
11
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ECONIS (ZBW)
18
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1
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
4
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
5
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
6
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
7
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
8
Branding
in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
9
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
10
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
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