The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Vlad Demsar, Jan Brace-Govan, Gavin Jack and Sean Sands
| Year of publication: |
2021
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| Authors: | Demsar, Vlad ; Brace-Govan, Jan ; Jack, Gavin ; Sands, Sean |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1058-1090
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| Subject: | social media | brand attacks | brand trolling | customer revenge | online firestorms | Trolling | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1900335 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623854