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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject:"Markenführung"
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Brand management
58
Markenführung
58
Brand image
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
39
Brand
29
Markenartikel
29
Social Web
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Social web
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Beziehungsmarketing
11
Relationship marketing
11
Internet marketing
10
Marketing management
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Marketingmanagement
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Online-Marketing
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social media
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Advertising effects
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Brand loyalty
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Markentreue
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Werbewirkung
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brand equity
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brand loyalty
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B-to-B-Marketing
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Business-to-business marketing
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Celebrity endorsement
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Celebrity-Werbung
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branding
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Brand architecture
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Confidence
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Customer integration
3
Emotion
3
Kundenintegration
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Markenarchitektur
3
Personality psychology
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Persönlichkeitspsychologie
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Unternehmenskultur
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61
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Anaya-Sánchez, Rafael
2
Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
Martínez-López, Francisco J.
2
Mingione, Michela
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Schmidt, Holger J.
2
Abid-Dupont, Marie-Aude
1
Abratt, Russell
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Akdevelioglu, Duygu
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1
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1
Azar, Salim L.
1
Azevedo, António
1
Badot, Olivier
1
Baghi, Ilaria
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Belk, Russell W.
1
Beresford, Paul
1
Berger-Remy, Fabienne
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Bergianti, Francesca
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Bicen, Pelin
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Björner, Emma
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Bogomolova, Svetlana
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Bontour, Anne
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Campos, Roberta Dias
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1
Chaney, Damien
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Chen, Pei-Chi
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of strategic marketing
115
Journal of marketing
114
Journal of marketing management : MM
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Asia Pacific journal of marketing and logistics
110
Journal of marketing communications
109
International journal of hospitality management
103
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
61
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1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
3
The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia
;
Osanami Törngren, Sayaka
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10014450071
Saved in:
4
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
5
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
6
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
7
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
8
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
9
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
10
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
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