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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Social Web
55
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Consumer behaviour
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social media
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D'Alessandro, Steven
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
474
SpringerLink / Bücher
271
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
145
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
124
Springer eBook Collection
121
NBER working paper series
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
CESifo working papers
92
International journal of advertising : the review of marketing communications
92
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
Journal of internet commerce
87
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
NBER Working Paper
81
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
76
Journal of media business studies
75
HMD : Praxis der Wirtschaftsinformatik
74
Discussion papers / CEPR
73
Journal of information & knowledge management : JIKM
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Research
69
The journal of product & brand management
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
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ECONIS (ZBW)
57
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1
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
2
The politics of consuming war : video games, the military-entertainment complex and the spectacle of violence
Godfrey, Richard
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 661-682
Persistent link: https://www.econbiz.de/10013206734
Saved in:
3
Media context : a literature review and research agenda
Jørgensen, René Haldborg
;
Knudsen, Gry Høngsmark
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
Saved in:
4
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
5
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
6
No filter : navigating well-being in troubled times as social media influencers
Levesque, Nataly
;
Hachey, Alysha
;
Pergelova, Albena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1098-1131
Persistent link: https://www.econbiz.de/10014427137
Saved in:
7
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
8
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
9
Revisiting Benjamin's aura in the age of mediatisation : the digital aura of megachurches
Tran, Mai Khanh
;
Davies, Andrew
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1765-1799
Persistent link: https://www.econbiz.de/10014450118
Saved in:
10
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
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