Media context : a literature review and research agenda
Year of publication: |
2022
|
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Authors: | Jørgensen, René Haldborg ; Knudsen, Gry Høngsmark |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 17/18, p. 1937-1957
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Subject: | advertising | Media context | media ethnography | method plurality | reception studies | Mediensektor | Media industries | Werbung | Advertising | Bibliometrie | Bibliometrics | Kommunikationsmedien | Communication media | Öffentlichkeitsarbeit | Public relations | Ethnologie | Ethnology |
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