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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Consumer behaviour
3
Internet marketing
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Konsumentenverhalten
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Mobile Marketing
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Mobile marketing
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Online-Marketing
3
Social Web
3
Social web
3
Advertising effects
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Werbewirkung
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Ad intrusiveness
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Advertising
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Beacons
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Digital advertising
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Einzelhandel
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Freizeitwirtschaft
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Inflation expectations
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Inflationserwartung
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Instagram
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Ladengestaltung
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Leisure industries
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Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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Motivation
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Retail trade
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Store design
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Twitter
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Viral marketing
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Virales Marketing
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Werbung
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ad entertainment
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ad informativeness
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attention
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familiarity
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general action/inaction goals
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hedonic/utilitarian choice
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in-store
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indoor positioning and qualitative research
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Almeida, Marcos Inácio Severo de
1
Avis, Mark
1
Brengman, Malaika
1
Costa, Milena
1
Costa, Miriam Pires da
1
Gabler, Colin B.
1
Limongi, Ricardo
1
Noguti, Valeria
1
Santoso, Irene
1
Trinh, Giang
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Van de Sanden, Stephanie
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Vieira, Valter Afonso
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Waller, David
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Willems, Kim
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Wright, Malcolm
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Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
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ECONIS (ZBW)
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In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1514-1541
Persistent link: https://www.econbiz.de/10012178645
Saved in:
2
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
3
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
4
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
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