In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Stephanie van de Sanden, Kim Willems and Malaika Brengman
| Year of publication: |
2019
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|---|---|
| Authors: | Van de Sanden, Stephanie ; Willems, Kim ; Brengman, Malaika |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 15/16, p. 1514-1541
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| Subject: | Beacons | in-store | indoor positioning and qualitative research | location-based mobile marketing | retail | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Inflationserwartung | Inflation expectations | Mobile Marketing | Mobile marketing | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1689154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178645