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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand
31
Markenartikel
31
Brand management
29
Markenführung
29
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
23
Markenimage
23
Social Web
7
Social web
7
Beziehungsmarketing
6
Relationship marketing
6
social media
5
Internet marketing
4
Online-Marketing
4
brand loyalty
4
Advertising effects
3
Brand loyalty
3
Markentreue
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Marketing management
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Marketingmanagement
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Werbewirkung
3
Branding
2
Competition
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Wettbewerb
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brand associations
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brand equity
2
brand hate
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brand love
2
brand management
2
brand personality
2
brand revitalisation
2
branding
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Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
Dawes, John
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Schmidt, Holger J.
2
Anaya-Sánchez, Rafael
1
Aronsson, Lars
1
Ashman, Rachel
1
Azar, Salim L.
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Azevedo, António
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Baghi, Ilaria
1
Barnier, Virginie de
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Belk, Russell W.
1
Beresford, Paul
1
Bergianti, Francesca
1
Björner, Emma
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brown, Stephen
1
Bunjun, Benita
1
Chaney, Damien
1
Chen, Pei-Chi
1
Costa, Cláudia
1
D'Alessandro, Steven
1
Dampérat, Maud
1
Dunn, Steven
1
Esteban-Millat, Irene
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Faulkner, Margaret
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Felix, Reto
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Firat, A. Fuat
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Gabrielli, Veronica
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Gill, Tripat
1
Graham, Charles
1
Grimm, Pamela E.
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Haque, Mehruba
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Hasan, Md. Rajibul
1
Helme-Guizon, Agnès
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of brand management : an international journal
282
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
31
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
4
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
5
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
6
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
7
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
8
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
9
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
10
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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