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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand management
6
Markenführung
6
brand equity
6
Brand image
5
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5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Brand equity
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Business start-up
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Compensation system
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Corporate Governance
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Customer integration
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Ehrenamtliche Arbeit
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Baghi, Ilaria
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Bang, Nguyen
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Bergianti, Francesca
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Calantone, Roger J.
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Dampérat, Maud
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Ferguson, Sarah Lord
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Gabrielli, Veronica
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of Product & Brand Management
82
Journal of business research : JBR
50
European Journal of Marketing
35
Journal of Consumer Marketing
29
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing Intelligence & Planning
13
Strategic Direction
13
Cogent business & management
12
Marketing intelligence & planning
11
Asia Pacific Journal of Marketing and Logistics
10
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International Journal of Sports Marketing and Sponsorship
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of Business & Industrial Marketing
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of strategic marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International Journal of Contemporary Hospitality Management
6
International marketing review
6
Journal of Place Management and Development
6
Journal of Services Marketing
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
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1
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
4
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
5
What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
Saved in:
6
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
7
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
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