//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenarchitektur
Konsumentenverhalten
950
Brand management
742
Markenführung
742
Brand image
465
Markenimage
465
Brand
365
Markenartikel
362
Beziehungsmarketing
313
Relationship marketing
313
Marketing management
279
Marketingmanagement
279
USA
206
United States
206
Social Web
200
Social web
200
Internet marketing
135
Online-Marketing
135
Marketing
133
Customer satisfaction
115
Großbritannien
115
Kundenzufriedenheit
115
United Kingdom
115
Emotion
94
Advertising effects
91
Werbewirkung
91
Corporate reputation
86
Firmenimage
86
Luxury goods
86
Luxusgüter
86
Marketing theory
84
Marketingtheorie
84
Corporate social responsibility
83
Viral marketing
83
Virales Marketing
83
Corporate Social Responsibility
82
Innovation
82
Lieferantenmanagement
80
Supplier relationship management
80
Market research
75
more ...
less ...
Online availability
All
Undetermined
444
Free
29
Type of publication
All
Article
990
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,003
Collection of articles of several authors
14
Sammelwerk
14
Conference paper
10
Konferenzbeitrag
10
Festschrift
4
Case study
3
Fallstudie
3
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
Spanish
Author
All
Balmer, John M. T.
10
Grewal, Dhruv
7
Johnson, Lester W.
7
Palmatier, Robert W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Kumar, V.
6
MacInnis, Deborah J.
6
Merrilees, Bill
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Eckhardt, Giana M.
5
Haws, Kelly L.
5
Phau, Ian
5
Schreier, Martin
5
Veer, Ekant
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Baxter, Stacey M.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hamilton, Ryan
4
Harris, Lloyd C.
4
Hennig-Thurau, Thorsten
4
Hennigs, Nadine
4
Houston, Mark B.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Melnyk, Valentyna
4
Miller, Dale
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing management : MM
Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
1,989
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of retailing
303
Cogent business & management
299
Journal of marketing communications
297
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
246
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
1,003
Showing
1
-
10
of
1,003
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
6
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
9
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->