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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
219
Marketingmanagement
219
Marketing
127
Consumer behaviour
54
Konsumentenverhalten
54
USA
46
United States
46
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
Brand image
20
Markenimage
20
Großbritannien
17
United Kingdom
17
Firm performance
15
Unternehmenserfolg
15
marketing strategy
15
Internet marketing
14
Online-Marketing
14
Advertising
13
Werbung
13
Performance measurement
12
Performance-Messung
12
Advertising effects
10
Politics
10
Politik
10
Social Web
10
Social web
10
Theorie
10
Werbewirkung
10
Brand
9
Lieferantenmanagement
9
Markenartikel
9
Market research
9
Marktforschung
9
Supplier relationship management
9
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Undetermined
20
Type of publication
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Article
62
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Fallstudiensammlung
Graue Literatur
Sammelwerk
Aufsatz in Zeitschrift
67
Collection of articles of several authors
5
Conference proceedings
4
Konferenzschrift
4
Conference paper
2
Konferenzbeitrag
2
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Language
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English
67
Author
All
Jaworski, Bernard J.
3
O'Malley, Lisa
3
Brown, Stephen
2
Doherty, Anne Marie
2
Hunt, Shelby D.
2
Lichrou, Maria
2
Patterson, Maurice
2
Robson, Julie
2
Tadajewski, Mark
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Baeza, Julia
1
Baines, Paul
1
Balachander, Subramanian
1
Balmer, John M. T.
1
Barnes, Bradley
1
Baxter, Jessica
1
Ben Sliman, Malek
1
Berthon, Pierre
1
Bian, Dong
1
Biehal, Gabriel
1
Blades, Fiona
1
Broderick, Amanda J.
1
Bruce, Margaret
1
Capon, Noel
1
Chaffey, Dave
1
Chen, Haipeng
1
Choi, Woo Jin
1
Chong, Woon Kian
1
Clarke, Rodney J.
1
Coates, Nigel
1
Commuri, Suraj
1
Daly, Lucy
1
Datta, Hannes
1
Davies, Fiona
1
Davis, Judy Foster
1
Dennis, Charles
1
Desai, Preyas S.
1
Dibb, Sally
1
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Institution
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of marketing
Journal of business research : JBR
109
Industrial marketing management : the international journal for industrial and high-tech firms
84
Journal of strategic marketing
52
European journal of marketing : EJM
49
The journal of brand management : an international journal
46
The journal of product & brand management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of business economics : JBE
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of retailing and consumer services
27
AMS review : official publication of the Academy of Marketing Science
26
Journal of marketing communications
26
Marketing : ZFP ; journal of research and management
25
Marketing theory
24
Jahrbuch der Absatz- und Verbrauchsforschung
23
Marketing intelligence & planning
22
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
International journal of technology marketing : IJTMkt
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
The marketing review
18
Journal of macromarketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
16
International journal of innovation management
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
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ECONIS (ZBW)
67
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1
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
4
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
5
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
6
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
7
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
8
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
9
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
10
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
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