The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Year of publication: |
February 2018
|
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Authors: | Hunt, Shelby D. |
Other Persons: | Jones, D. G. Brian (contributor) ; Shaw, Eric H. (contributor) ; Jaworski, Bernard J. (contributor) ; Varadarajan, Rajan (contributor) |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 1/2, p. 86-95
|
Subject: | Strategic marketing | marketing strategy | history of marketing | resource-advantage theory | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory |
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