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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Journal of marketing theory and practice
Exploring the rise of fandom in contemporary consumer culture
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What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
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