What motivates consumers to partake in cyber shilling?
Ramendra Thakur, Dena Hale, and John H. Summey
| Year of publication: |
2018
|
|---|---|
| Authors: | Thakur, Ramendra ; Hale, Dena ; Summey, John H. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 1/2, p. 181-195
|
| Subject: | Markentreue | Brand loyalty | Meinung | Opinion | Emotion | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1389236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884523