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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"The journal of consumer marketing"
~person:"Astakhova, Marina"
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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
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