Actual and ideal-self congruence and dual brand passion
Year of publication: |
2017
|
---|---|
Authors: | Astakhova, Marina ; Swimberghe, Krist R. ; Wooldridge, Barbara Ross |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 664-672
|
Subject: | Hedonic | Self-congruity | Consumer brand relationship | Dual brand passion | Harmonious | Obsessive | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue | Brand loyalty |
-
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay, (2018)
-
Goi, Chai Lee, (2023)
-
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F., (2012)
- More ...
-
A new dualistic approach to brand passion: Harmonious and obsessive
Swimberghe, Krist R., (2014)
-
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina, (2017)
-
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi, (2021)
- More ...