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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~type_genre:"Konferenzbeitrag"
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Advertising effects
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Consumer behaviour
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4
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4
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3
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Dineva, Denitsa Petrova
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Holzmüller, Hartmut H.
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Hooper, Stephanie
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Javornik, Ana
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Journal of marketing management : MM
Journal of revenue and pricing management
International journal of advertising : the quarterly review of marketing communications
10
Journal of business research : JBR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
The international review of retail, distribution and consumer research
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
International journal of economics and financial issues : IJEFI
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Reinventing management strategies : the design for future ; issues in marketing and finance
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
AICEI proceedings
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business process management journal
1
Conference proceedings trends in business communication 2016
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Information technology and management
1
Interdisciplinary management research XVI ; 1
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research in transportation economics
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices
Loosschilder, Gerard H.
;
Rest, Jean-Pierre van der
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011705690
Saved in:
3
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
4
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
5
Social influence and green consumption behaviour : a need for greater government involvement
Johnstone, Micael-Lee
;
Hooper, Stephanie
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011597218
Saved in:
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