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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Lehrbuch"
~person:"Lichrou, Maria"
~subject:"Marketingtheorie"
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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