//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management decision : MD"
~person:"Gleaves, Robin"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Accounting
1
Customer value
1
Kundenwert
1
Lebenszyklus
1
Life cycle
1
Marketing management
1
Marketingmanagement
1
Rechnungswesen
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Gleaves, Robin
Cheung, Fung Yi Millissa
2
To, Wai Ming
2
Albadvi, Amir
1
Andrews, Lynda
1
Baldauf, Artur
1
Barroso Castro, Carmen
1
Bates, Ken
1
Baumann, Jasmin
1
Beverland, Michael B.
1
Bindroo, Vishal
1
Biraghi, Silvia
1
Burton, Jamie
1
Carr, Anthony
1
Cepeda-Carrión, Gabriel
1
Cossío-Silva, Francisco J.
1
Cova, Bernard
1
Cravens, David W.
1
DaSilva, Carlos M.
1
Dickinson-Delaporte, Sonia
1
Dobele, Angela
1
Drennan, Judy
1
Enz, Matias G.
1
Gambetti, Rossella Chiara
1
Ganesh, Jaishankar
1
Guilding, Chris
1
Hart, Philip M.
1
Hartley, Stephanie
1
Jalkala, Anne
1
Jones, Rosalind
1
Jones, Shawn R.
1
Järvi, Pentti
1
Keränen, Joona
1
Kitshoff, Jan
1
Koosha, Hamidreza
1
Kupiec-Teahan, Beata
1
Lambert, Douglas M.
1
Le Meunier-FitzHugh, Kenneth
1
Lindgreen, Adam
1
Lindič, Jaka
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Management decision : MD
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->