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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Corporate reputation"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenpolitik"
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Corporate reputation
Online-Marketing
Brand management
142
Markenführung
142
Consumer behaviour
50
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50
Brand
36
Brand image
36
Markenimage
36
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Breitsohl, Jan Christian
1
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1
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1
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1
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1
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Journal of marketing management : MM
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
107
The journal of brand management : an international journal
75
The journal of product & brand management
61
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
29
SpringerLink / Bücher
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Marketing intelligence & planning
23
European journal of marketing : EJM
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Business horizons
17
Journal of promotion management : JPM
17
Cogent business & management
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of strategic marketing
16
Journal of internet commerce
15
Journal of marketing
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Psychology & marketing
13
Innovatives Markenmanagement
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Springer eBook Collection
12
Corporate reputation review : an international journal
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of global marketing
10
Corporate communications : an international journal
9
Research
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
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ECONIS (ZBW)
17
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
8
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
9
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
10
Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena
;
Tojib, Dewi
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
Saved in:
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