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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing : journal of research and management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"spa"
~source:"econis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Impact assessment
Konsumentenverhalten
Volatility
Consumer behaviour
326
Marketing management
123
Marketingmanagement
123
Brand management
104
Markenführung
104
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
85
Relationship marketing
85
Marketing
76
Social Web
71
Social web
71
Marketing theory
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Marketingtheorie
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327
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Piacentini, Maria
7
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6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
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3
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Albers, Sönke
2
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2
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2
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2
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2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
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2
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2
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Journal of marketing management : MM
Marketing : journal of research and management
Journal of business research : JBR
2,016
Journal of retailing and consumer services
1,936
Energy economics
1,019
Applied economics
821
Finance research letters
820
International journal of hospitality management
761
International journal of consumer studies
760
Economic modelling
686
Psychology & marketing
661
Applied economics letters
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Economics letters
581
Journal of banking & finance
508
International review of financial analysis
494
International review of economics & finance : IREF
491
Management science : journal of the Institute for Operations Research and the Management Sciences
422
The North American journal of economics and finance : a journal of financial economics studies
396
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
Technological forecasting & social change : an international journal
386
Journal of econometrics
374
The journal of futures markets
367
Tourism management : research, policies, practice
365
Journal of international money and finance
359
The journal of brand management : an international journal
356
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
The American economic review
342
Journal of risk and financial management : JRFM
341
Research in international business and finance
337
Cogent business & management
333
Food policy : economics planning and politics of food and agriculture
322
Journal of travel and tourism marketing
322
Journal of international consumer marketing
320
Journal of retailing
304
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
303
Journal of economic behavior & organization : JEBO
303
Journal of marketing communications
298
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ECONIS (ZBW)
Showing
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327
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11
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
12
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
13
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
14
Network ties and interaction rituals : an examination of social drinking
Veeck, Ann
;
Lancendorfer, Karen
;
Atkin, JoAnn L.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 775-795
Persistent link: https://www.econbiz.de/10011935387
Saved in:
15
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
16
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
17
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
18
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
19
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
20
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
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