Network ties and interaction rituals : an examination of social drinking
Year of publication: |
August 2018
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Authors: | Veeck, Ann ; Lancendorfer, Karen ; Atkin, JoAnn L. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 9/10, p. 775-795
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Subject: | Drinking | social capital | ritual | network ties | alcohol consumption | Sozialkapital | Social capital | Alkoholkonsum | Alcohol consumption | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour |
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