//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~isPartOf:"Qualitative market research : an international journal"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
272
Markenführung
272
Consumer behaviour
256
Konsumentenverhalten
256
Brand image
239
Markenimage
239
Brand
126
Markenartikel
124
Beziehungsmarketing
60
Relationship marketing
60
Social Web
48
Social web
48
Advertising effects
45
Werbewirkung
45
USA
29
United States
29
Internet marketing
28
Luxury goods
28
Luxusgüter
28
Online-Marketing
28
Personality psychology
28
Persönlichkeitspsychologie
28
Marketing management
26
Marketingmanagement
26
Brand extension
24
Markentransfer
24
Emotion
21
Celebrity endorsement
18
Celebrity-Werbung
18
Customer satisfaction
17
Kundenzufriedenheit
17
Brand loyalty
14
Corporate reputation
14
Firmenimage
14
Markentreue
14
Advertising
13
Experiment
13
KMU
13
Market research
13
Marktforschung
13
more ...
less ...
Online availability
All
Undetermined
141
Free
22
Type of publication
All
Article
417
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Conference paper
5
Fallstudie
5
Konferenzbeitrag
5
more ...
less ...
Language
All
English
422
Author
All
Sung, Yongjun
6
Woodside, Arch G.
5
Cova, Bernard
4
Herrmann, Andreas
4
Melewar, T. C.
4
Roper, Stuart
4
Abimbola, Temi
3
Albrecht, Carmen-Maria
3
Bang, Nguyen
3
Bauer, Brittney C.
3
Brown, Stephen
3
Choi, Sejung Marina
3
Gupta, Suraksha
3
Kuanr, Abhisek
3
McDonagh, Pierre
3
Merrilees, Bill
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Schembri, Sharon
3
Alpert, Frank
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Barnes, Stuart J.
2
Baumgarth, Carsten
2
Broderick, Amanda J.
2
Brownlie, Douglas
2
Chang, Chingching
2
Cheng, Li-Keng
2
Cornwell, T. Bettina
2
Dall'Olmo Riley, Francesca
2
Dean, Dianne
2
DelVecchio, Devon
2
Dessart, Laurence
2
Fleck, Nathalie
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Hackley, Christopher E.
2
Hamilton Rice, Dan
2
Hankinson, Graham
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
Psychology & marketing
Qualitative market research : an international journal
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of strategic marketing
125
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
more ...
less ...
Source
All
ECONIS (ZBW)
422
Showing
1
-
10
of
422
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
9
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->