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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Rauschnabel, Philipp A."
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Online-Marketing
Konsumentenverhalten
5
augmented reality
5
Virtual reality
4
Virtuelle Realität
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
marketing
3
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2
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metaverse
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technology acceptance
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Eco-label
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Handelsmarke
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Markenimage
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Messung
1
Metaverse
1
Product labelling
1
Relationship marketing
1
Religion
1
Religionsgemeinschaft
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1
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1
Social web
1
Spillover effect
1
Spillover-Effekt
1
Store brand
1
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1
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Article in journal
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English
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Rauschnabel, Philipp A.
Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Hollebeek, Linda D.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Sauer, Nicola E.
5
Spence, Charles
5
Veer, Ekant
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gonc̦alves, Helena Martins
4
Gould, Stephen J.
4
Grewal, Dhruv
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Szmigin, Isabelle
4
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
4
International journal of technology marketing : IJTMkt
1
Journal of marketing for higher education
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
5
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1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
5
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
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