Brands and religious labels : a spillover perspective
Year of publication: |
2015
|
---|---|
Authors: | Rauschnabel, Philipp A. ; Herz, Marc ; Schlegelmilch, Bodo B. ; Ivens, Bjoern S. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1285-1309
|
Subject: | religious labels | packaging | cosmopoltanism | spillover | Religion | Spillover-Effekt | Spillover effect | Warenkennzeichnung | Product labelling | Markenführung | Brand management | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Religionsgemeinschaft | Religious community | Umweltzeichen | Eco-label |
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