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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~person:"Brown, Stephen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Harry Potter <Fiktive Gestalt>
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Brown, Stephen
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Journal of marketing management : MM
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
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2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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