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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~person:"Grohmann, Bianca"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Brand
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Markenartikel
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Grohmann, Bianca
Sung, Yongjun
6
Woodside, Arch G.
5
Herrmann, Andreas
4
Roper, Stuart
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Journal of marketing management : MM
Psychology & marketing
European journal of marketing : EJM
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The journal of brand management : an international journal
3
Journal of marketing communications
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
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2
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
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