The effect of brand gender on brand equity
Theo Lieven; Bianca Grohmann; Andreas Herrmann; Jan R. Landwehr; Miriam van Tilburg
| Year of publication: |
2014
|
|---|---|
| Authors: | Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan Rüdiger ; Tilburg, Miriam van |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 5, p. 371-385
|
| Subject: | Markenartikel | Brand | Geschlecht | Gender | Markenwert | Brand equity | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362505