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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Consumer behaviour
Kundenzufriedenheit
Marketing management
Beziehungsmarketing
182
Relationship marketing
182
Konsumentenverhalten
106
Customer satisfaction
42
Brand image
37
Brand management
37
Markenführung
37
Markenimage
37
Dienstleistungsqualität
26
Service quality
26
Brand
21
Markenartikel
21
Social Web
21
Social web
21
Customer integration
19
Kundenintegration
19
Emotion
16
Internet marketing
15
Online-Marketing
15
USA
15
United States
15
Marketingmanagement
13
Beschwerdemanagement
11
Complaint management
11
Einzelhandel
10
Retail trade
10
Viral marketing
10
Virales Marketing
10
Confidence
9
Customer service
9
Kundenservice
9
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Supplier relationship management
9
Vertrauen
9
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3
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3
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3
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English
130
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Hollebeek, Linda D.
3
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Chu, Xing-Yu
2
Conduit, Jodie
2
Darley, William K.
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Krishen, Anjala S.
2
Lunardo, Renaud
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
McKechnie, Sally
2
McLean, Graeme J.
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Uncles, Mark D.
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Attmann, Julianne
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Baron, Steve
1
Bauer, Brittney C.
1
Becker, Marc
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
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Journal of marketing management : MM
Psychology & marketing
Journal of retailing and consumer services
510
Journal of business research : JBR
430
International journal of hospitality management
215
The journal of services marketing
163
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of strategic marketing
104
The journal of product & brand management
103
The service industries journal
103
Journal of the Academy of Marketing Science
98
Journal of hospitality marketing & management
94
The journal of brand management : an international journal
90
Cogent business & management
89
International journal of contemporary hospitality management
88
Journal of travel and tourism marketing
88
Asia Pacific journal of marketing and logistics
82
Tourism management : research, policies, practice
76
Journal of retailing
75
European journal of marketing : EJM
71
Journal of service management
71
Journal of marketing
70
SpringerLink / Bücher
69
Journal of service research : JSR
68
The journal of business & industrial marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
The international review of retail, distribution and consumer research
61
Marketing intelligence & planning
60
Services marketing quarterly
60
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
60
Service business
59
International journal of retail & distribution management
56
International journal of electronic customer relationship management : IJECRM
54
International journal of internet marketing and advertising : IJIMA
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
51
The international journal of bank marketing : IJBM
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of retail and distribution management
43
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ECONIS (ZBW)
130
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
8
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
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