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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Consumer behaviour
Markenarchitektur
Konsumentenverhalten
1,054
Brand management
1,046
Markenführung
1,046
Brand image
709
Markenimage
709
Brand
518
Markenartikel
513
Beziehungsmarketing
300
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300
Marketing management
223
Marketingmanagement
222
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139
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Kundenzufriedenheit
83
Personality psychology
77
Persönlichkeitspsychologie
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Brand architecture
74
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71
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71
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Balmer, John M. T.
11
Guzman, Francisco
10
Johnson, Lester W.
8
Merrilees, Bill
8
Michaelidou, Nina
8
Wiedmann, Klaus-Peter
8
Abratt, Russell
7
Fetscherin, Marc
7
Piacentini, Maria
7
Grappi, Silvia
6
Hogg, Margaret K.
6
Miller, Dale
6
Veloutsou, Cleopatra
6
Baxter, Stacey M.
5
Belk, Russell W.
5
Carlson, Jamie
5
Dwivedi, Abhishek
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
Kulczynski, Alicia
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Phau, Ian
5
Rindell, Anne
5
Valette-Florence, Pierre
5
Veer, Ekant
5
Zarantonello, Lia
5
Christodoulides, George
4
Dessart, Laurence
4
Gabrielli, Veronica
4
Gil Saura, Irene
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Kang, Jiyun
4
Kara, Selcan
4
Krystallis, Athanasios
4
Machado, Joana César
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Romani, Simona
4
Ross, William T.
4
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing management : MM
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
1,989
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of retailing
303
Cogent business & management
299
Journal of marketing communications
297
International journal of retail & distribution management
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
246
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,117
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
6
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
7
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
8
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
9
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
10
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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