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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Dessart, Laurence"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Dessart, Laurence
Balmer, John M. T.
8
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7
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6
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Services marketing quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
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Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
2
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
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