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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Corporate Social Responsibility
Firmenimage
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
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138
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138
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110
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100
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100
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84
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Balmer, John M. T.
8
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Carrigan, Marylyn
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Merrilees, Bill
4
Mizera, Sue
4
Moraes, Caroline
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Zarantonello, Lia
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Dennis, Charles
3
Dens, Nathalie
3
Dessart, Laurence
3
Devlin, James F.
3
Dibb, Sally
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,301
Journal of retailing and consumer services
1,962
Journal of business ethics : JOBE
1,572
International journal of hospitality management
809
International journal of consumer studies
766
Psychology & marketing
664
Corporate social responsibility and environmental management
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Business strategy and the environment
421
Cogent business & management
416
The journal of product & brand management
416
Asia Pacific journal of marketing and logistics
400
European journal of marketing : EJM
378
Management science : journal of the Institute for Operations Research and the Management Sciences
378
Journal of marketing research : JMR
346
Technological forecasting & social change : an international journal
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
337
Journal of travel and tourism marketing
331
Journal of marketing communications
326
Journal of international consumer marketing
320
Journal of retailing
309
International journal of retail & distribution management
303
Journal of fashion marketing and management
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Journal of marketing
300
International journal of contemporary hospitality management
299
Marketing letters : a journal of research in marketing
298
The international review of retail, distribution and consumer research
297
Journal of the Academy of Marketing Science
294
Business & society
293
Journal of business ethics : JBE
290
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
The journal of services marketing
270
Marketing intelligence & planning
265
Journal of hospitality marketing & management
258
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ECONIS (ZBW)
759
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1
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10
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759
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
5
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
7
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
8
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
9
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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