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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Emotion
Firmenimage
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
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138
Social web
138
Großbritannien
110
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110
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100
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100
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84
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84
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80
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78
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78
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73
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70
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69
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64
Kundenzufriedenheit
64
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59
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749
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Balmer, John M. T.
8
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Harris, Lloyd C.
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Koenig-Lewis, Nicole
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Merrilees, Bill
4
Palmer, Adrian
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Vrontis, Demetris
4
Zarantonello, Lia
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,125
Journal of retailing and consumer services
1,978
International journal of hospitality management
829
International journal of consumer studies
760
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
416
Journal of business ethics : JOBE
409
Asia Pacific journal of marketing and logistics
398
European journal of marketing : EJM
382
Tourism management : research, policies, practice
360
Journal of marketing research : JMR
359
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
343
Cogent business & management
328
Journal of marketing communications
322
Journal of international consumer marketing
320
Journal of retailing
308
Marketing letters : a journal of research in marketing
303
Journal of marketing
301
Journal of the Academy of Marketing Science
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
The international review of retail, distribution and consumer research
298
International journal of retail & distribution management
297
Journal of economic psychology : research in economic psychology and behavioral economics
296
Journal of consumer behaviour : an international research review
293
The journal of consumer marketing
293
International journal of contemporary hospitality management
291
Journal of fashion marketing and management
285
Technological forecasting & social change : an international journal
281
The journal of services marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
257
Marketing intelligence & planning
255
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
254
Food policy : economics planning and politics of food and agriculture
242
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ECONIS (ZBW)
749
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1
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10
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749
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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