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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Firmenimage
Konsumentenverhalten
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
Social Web
138
Social web
138
Großbritannien
110
United Kingdom
110
USA
100
United States
100
Internet marketing
84
Online-Marketing
84
Corporate reputation
80
Luxury goods
78
Luxusgüter
78
Emotion
76
Marketing
73
Corporate social responsibility
70
Corporate Social Responsibility
69
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing theory
61
Marketingtheorie
61
Brand architecture
60
Markenarchitektur
59
Advertising effects
57
Werbewirkung
57
Market research
55
Marktforschung
55
Personality psychology
52
Persönlichkeitspsychologie
52
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Undetermined
297
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13
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Article
712
Book / Working Paper
15
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
727
Collection of articles of several authors
16
Sammelwerk
16
Conference paper
10
Konferenzbeitrag
10
Case study
5
Festschrift
4
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Balmer, John M. T.
8
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Merrilees, Bill
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Zarantonello, Lia
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,038
Journal of retailing and consumer services
1,948
International journal of consumer studies
760
International journal of hospitality management
736
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
410
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
374
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of business ethics : JOBE
324
Journal of travel and tourism marketing
323
Journal of international consumer marketing
319
Journal of marketing communications
316
Cogent business & management
307
Journal of retailing
306
Tourism management : research, policies, practice
306
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
295
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of the Academy of Marketing Science
290
Journal of fashion marketing and management
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
International journal of contemporary hospitality management
269
Technological forecasting & social change : an international journal
266
The journal of services marketing
266
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
255
Marketing intelligence & planning
253
Journal of hospitality marketing & management
249
Food policy : economics planning and politics of food and agriculture
242
Journal of food products marketing
232
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All
ECONIS (ZBW)
727
Showing
1
-
10
of
727
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date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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