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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Firmenimage
Marketingtheorie
Konsumentenverhalten
662
Brand management
661
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661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
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189
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182
Marketingmanagement
182
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100
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100
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69
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Tadajewski, Mark
10
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8
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7
Piacentini, Maria
7
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6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Maclaran, Pauline
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Broderick, Amanda J.
4
Dennis, Charles
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jayawardhena, Chanaka
4
Jones, D. G. Brian
4
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Shankar, Avi
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3
Butcher, Luke
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Carrigan, Marylyn
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Cova, Bernard
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Dessart, Laurence
3
Devlin, James F.
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,067
Journal of retailing and consumer services
1,948
International journal of consumer studies
761
International journal of hospitality management
739
Psychology & marketing
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
The journal of product & brand management
411
European journal of marketing : EJM
403
Asia Pacific journal of marketing and logistics
393
Journal of marketing research : JMR
363
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of business ethics : JOBE
327
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of marketing communications
316
Journal of marketing
315
Journal of the Academy of Marketing Science
314
Journal of retailing
313
Cogent business & management
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
301
Tourism management : research, policies, practice
301
International journal of retail & distribution management
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
286
Journal of fashion marketing and management
285
The journal of consumer marketing
285
International journal of contemporary hospitality management
272
The journal of services marketing
272
Technological forecasting & social change : an international journal
267
Marketing intelligence & planning
264
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
249
Food policy : economics planning and politics of food and agriculture
242
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
232
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ECONIS (ZBW)
779
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1
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779
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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