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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Corporate reputation"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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Corporate reputation
Luxusgüter
Consumer behaviour
662
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
Social Web
138
Social web
138
Großbritannien
110
United Kingdom
110
USA
100
United States
100
Internet marketing
84
Online-Marketing
84
Firmenimage
80
Luxury goods
78
Emotion
76
Marketing
73
Corporate social responsibility
70
Corporate Social Responsibility
69
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing theory
61
Marketingtheorie
61
Brand architecture
60
Markenarchitektur
59
Advertising effects
57
Werbewirkung
57
Market research
55
Marktforschung
55
Personality psychology
52
Persönlichkeitspsychologie
52
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Article
152
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6
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Article in journal
Aufsatz in Zeitschrift
158
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
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Language
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English
Spanish
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Balmer, John M. T.
7
Heine, Klaus
5
Kapferer, Jean-Noël
5
Powell, Shaun M.
5
Wiedmann, Klaus-Peter
5
Gutsatz, Michel
4
Hennigs, Nadine
4
Melewar, T. C.
3
Merrilees, Bill
3
Miller, Dale
3
Okonkwo, Uché
3
Urde, Mats
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Atwal, Glyn
2
Barnier, Virginie de
2
Bravo, Rafael
2
Cooper, Holly
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Greyser, Stephen A.
2
Hur, Songyee
2
Karaosmanoglu, Elif
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Michaut-Denizeau, Anne
2
Papasolomou, Ioanna
2
Phau, Ian
2
Pina, José M.
2
Podnar, Klement
2
Powell, Shaun
2
Rekom, Johan van
2
Rindell, Anne
2
Roux, Elyette
2
Santos, Fernando Pinto
2
Sarstedt, Marko
2
Vrontis, Demetris
2
Abimbola, Temi
1
Aboulian, Lucy
1
Abratt, Russel
1
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Published in...
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
257
Corporate reputation review : an international journal
137
Journal of retailing and consumer services
127
Journal of business ethics : JOBE
86
International journal of hospitality management
67
The journal of product & brand management
65
Journal of fashion marketing and management
58
Corporate communications : an international journal
50
Psychology & marketing
41
International journal of retail & distribution management
40
Academy of Management journal : AMJ
38
European journal of marketing : EJM
35
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of international consumer marketing
28
International journal of contemporary hospitality management
27
Journal of global fashion marketing : JGfM
27
Corporate social responsibility and environmental management
26
Journal of travel and tourism marketing
26
Asia Pacific journal of marketing and logistics
25
Cogent business & management
25
International marketing review
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
20
International studies of management and organization
20
Journal of business ethics : JBE
20
Journal of hospitality marketing & management
20
Qualitative market research : an international journal
20
European management journal
18
Tourism management : research, policies, practice
17
International journal of selection and assessment
16
Journal of business strategy
16
Journal of revenue and pricing management
16
The service industries journal
16
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All
ECONIS (ZBW)
158
Showing
1
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10
of
158
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date (oldest first)
1
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
2
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
3
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
4
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
5
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
6
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
7
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
8
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
9
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
10
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
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