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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Social web
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
Social Web
138
Großbritannien
110
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110
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100
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100
Internet marketing
84
Online-Marketing
84
Corporate reputation
80
Firmenimage
80
Luxury goods
78
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78
Emotion
76
Marketing
73
Corporate social responsibility
70
Corporate Social Responsibility
69
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing theory
61
Marketingtheorie
61
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60
Markenarchitektur
59
Advertising effects
57
Werbewirkung
57
Market research
55
Marktforschung
55
Personality psychology
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Persönlichkeitspsychologie
52
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716
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730
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730
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Johnson, Lester W.
8
Piacentini, Maria
7
Carlson, Jamie
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Cova, Bernard
4
Dessart, Laurence
4
Grappi, Silvia
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Sashittal, Hemant Chaitanya
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
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Institution
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Academy of Marketing
1
Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,208
Journal of retailing and consumer services
1,979
International journal of hospitality management
776
International journal of consumer studies
770
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
442
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
405
Management science : journal of the Institute for Operations Research and the Management Sciences
388
Tourism management : research, policies, practice
376
European journal of marketing : EJM
362
Journal of marketing research : JMR
362
Journal of travel and tourism marketing
358
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Cogent business & management
331
Journal of marketing communications
331
Journal of international consumer marketing
326
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
International journal of retail & distribution management
294
The journal of consumer marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
280
The journal of services marketing
276
Journal of hospitality marketing & management
270
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
254
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
730
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81
Intra-brand image confusion : effects of assortment width on brand image perception
Grimm, Malek Simon
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 446-463
Persistent link: https://www.econbiz.de/10012550333
Saved in:
82
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
83
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
84
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
85
The real purpose of purpose-driven branding : consumer empowerment and social transformations
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012550297
Saved in:
86
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
87
Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
Saved in:
88
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
89
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
90
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
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