Stability or instability : the impact of brand concepts on logo design preferences
Year of publication: |
2021
|
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Authors: | Huang, Haiyang ; Cai, Yuanyuan ; Xu, Lisha |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 5, p. 465-480
|
Subject: | Brand concepts | Logo stability/instability | Processing fluency | Visual information processing | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
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